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m-sat 9AM - 5PM
Main Showroom
There's a lot to see in the main showroom. Some unique vehicles and brands.
LEARN MORE
60" Frontier sign
Mid 1940's
One of these of similar quality auctioned for $37,000 in 2019
Sign came from Buffalo, WY where it was used as a cover for a farm water well. Bought for $5,000. then hung on a barn in Hamilton, MT
Jeff reluctantly paid $10,000 and didn't buy groceries for a while.
Frontier sign
1940s
RARE!!!
Found in a barn in Lander. Jeff sold for $1,500 in 2010 thinking he would find a nicer one. The exact same sign showed up at a swap meet for $10,000. The sign traded hands a few times and Jeff eventually bought the sign back for $6,500 years later. These signs are often red. We have never seen another one in white.
2-sided Frontier
1960 &1962
Outdoor sign mounted on a post from a bulk plant in Omaha.
These signs auction from around $5,000 - $9,000
Chandler Roadster
1925
Chandler Motor Company only existed from 1913 to 1929.
Original price when released: $1,795
10,416 produced.
$28,868 in today's prices.
Frontier Neon
1940's
This sign came off of the Frontier Oil Headquarters building in Cheyenne, WY
Late 1940's
Bay
Rare. Bought for roughly $200 at swap meet with Jeff's dad Leon in Des Moines, Iowa.
Sign only made for about 2 years.
Lightning
1940's
Billings, Montana company. When Carter Oil bought out Litening in the '50s all these tin signs of this style were taken, painted silver, and used to side a shed located at the refinery. They have since been discovered and the silver paint cleaned off. The only signs of this style known to exist came off that shed.
GMC Trucks
Early 1950's
This type of sign auctioned in 2017 for $21,600.
These "Bullnose" signs hung off the side of dealership buildings.
Farris Lind started a Cut-Rate gas station in Boise Idaho in 1941, but WWII created ups and downs as gas was rationed.
Refocusing all his attention on his station again after the war he was dubbed a "real stinker in the market" by his competitors. Never one for subtlety, Farris created a mascot that embraced his new nickname and brought consumers cheap gas.
FEARLESS FARRIS
STINKER
This was from the only Cut-rate Station in Wyoming.Found in a barn in Lander. Today you can find a newer version of the Stinker still in use in the South Eastern part of Wyoming as well as parts of Idaho and Colorado.
Known for his out of the box approach to advertising. Putting up many signs like this one featuring off the wall humor.
Jeep Commando
1973
First produced in '66 to compete with Ford Broncos and Toyota Land Cruisers. '73 was the last year of their production.
This Commando has the largest engine option available. AMC V8 with 150 Hp. On loan to Frontier Auto Museum.
Plymouth Woody
1941
The Plymouth brand was introduced by Chrystler in 1928 as a low-priced brand. It was very successful in its early years but declined heavily in the '90s and was finally discontinued in 2001.
Wood body vehicles had a short life during wartime as a way to address metal shortages. Wood was a poor choice for an automobile body as it rotted easily and was unsafe in a collision.
Mobile Gasoline
1958
Ultra Rare. This sign didn't meet the reserve price at an auction. Jeff was able to purchase it afterward. Likely worth $30,000 today. The matching globe is worth $10,000.
The Covey Gas Company in Nevada used the "MOBILE" name for a couple of years before being sued by Mobil Gas. They then had to remove all material with MOBIL on it. On this sign you can see small holes where the Covey name was placed over MOBILE.
1948
-CROSLEY-
Local to Gillette for its entire life.
Wanda Lieneman recalls sneaking out as a teenager in the '60s with her friends and cruising Gillette in this car. When she returned home she would wind back the odometer so her father wouldn't know!
Powel Crosely Jr. was an American inventor that made it big in manufacturing radios and then diversified into home appliances, airplanes, and finally in 1939, automobiles. He would never find the same success in his other ventures as he did with radios.
Crosley made his small vehicles to address the fuel rationing that was present during World War 2. At the time fuel efficiency was a major selling point for vehicles.
Equipped with a 3-speed manual transmission and 44.2 cu in straight 4 cylinder motor producing 26.5 HP.
They never quite caught on and as soon as the war ended, so did the fuel rationing. And with it, the single major selling point of Crosley vehicles. The last model year was 1952.
Parco
When oil was discovered in Wyoming it was challenging to take advantage of it due to the lack of development. The state was sparsely populated. They did build a few refineries near the only major cities but if you were a "Wildcatter," drilling for oil out in the plains, you'd have little means to get the oil to a refinery. Pulling it with mules in wooden barrels to a refinery that could be days away on undeveloped roads.
In 1919 the scattered drilling companies banded together and formed Producers and Refiners Corporation, or PARCO for short. By combining their resources they were able to build a refinery with storage tanks and built a town around that refinery allowing workers to stay and live there. The town was completed in 1922 and was called PARCO.
During the great depression, PARCO was bankrupt and Sinclair saved their assets and took control renaming the town Sinclair. The town and refinery are still in use today.
Next, we will step into the Mining Room before exploring the rest of the Main Showroom.
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